Redefining how homes understand energy.
SmartGen is built to help households take control of their energy clearly, fairly and intelligently.
Energy prices keep changing. Bills keep getting harder to read. No jargon. No confusion. Just clarity.
Why SmartGen exists
Energy shouldn’t be complicated or unfair, yet many households overpay simply because they can’t see where their money goes. Most people are left guessing. SmartGen puts that visibility in your hands. It’s about insight, choice and control.
That’s why we built Gen. Energy is genuinely complicated, so we created an assistant who does the hard part for you and explains it like a knowledgeable friend would.
Transparent, actionable and accessible to everyone.
Our mission is simple: to make energy management transparent, actionable and accessible to everyone. We combine real energy data with intelligent analysis to help households move from guessing to knowing.
Sustainability starts with understanding.
Small, consistent changes can have a meaningful impact, on your bills and on the planet. SmartGen believes the cleanest and cheapest energy is the energy you don’t use, and that helping millions of households use less is one of the fastest ways to reach the UK’s net zero target. Read more about net zero.
Three things we won’t compromise on.
Real data, not assumptions
Every insight starts with your actual smart meter readings, not national averages.
Clarity over complexity
Plain English, charts you can read at a glance and one clear next step.
Progress over perfection
Small changes, measured properly, add up to real savings and less carbon.
Comparison sites optimise products. We optimise households.
Consumer Energy Intelligence is the application of artificial intelligence, smart meter data, property intelligence and behavioural science to help households make continuously better energy decisions. SmartGen is built to lead it.
Built for long-term trust.
Our team brings together experienced professionals from the energy, technology and telecommunications sectors. The platform is built to respect our users, protect their data and avoid hidden motives. Our focus is long-term trust, not short-term metrics.
What SmartGen users say.
I knew my inflatable hot tub would cost something to run, but I had no idea how much it was actually adding to my bill. SmartGen’s AI identified the true cost straight away. Once I saw it, I disconnected it immediately. My monthly energy bill dropped from £340 to £220, saving me £120 every month.
SmartGen was a real eye-opener. Comparing my home to others of a similar size showed me that I was paying more than I needed to. The AI Choice didn’t just explain why, they identified a better tariff through switching. That alone is now saving me over £350 a year, and I can see the improvement reflected directly in my score.
I didn’t realise how much energy I was using compared to similar-sized homes until SmartGen showed me my score and the underlying metrics. The AI Choice made it clear what was driving my usage and what I needed to change. Seeing my score improve as I acted on those insights gave me confidence that I was genuinely using energy more efficiently.
What stood out with SmartGen was the AI plan it created for me. I’ve already followed the short-term recommendations and started saving money straight away, and the clear medium and long-term plan gives me confidence that I’ll continue reducing my energy costs over time.
