Cookie Policy

Last updated: 6th August 2025

1. Introduction

This Cookie Policy explains how SmartGen Technology Limited ("we," "us," or "our") uses cookies and similar technologies when you visit our website www.smartgenenergy.com or use the SmartGen app (collectively, "our services"). It outlines what these technologies are, why we use them, and your rights to control their use. We are committed to protecting your privacy and ensuring transparency in our data practices.

2. What Are Cookies and Similar Technologies?

Cookies are small text files stored on your device (e.g., computer, smartphone, or tablet) when you visit our services. They allow us to recognise your device and store information about your preferences or past actions.

• Session Cookies – Temporary cookies deleted when you close your browser.
• Persistent Cookies – Remain on your device for a set period or until you delete them.

We may also use similar technologies, such as web beacons, pixels, and local storage, which serve similar functions and are covered by this policy.

3. Types of Cookies and Technologies We Use

• Strictly Necessary Cookies: Essential for the operation of our services. These enable core functionalities such as logging in, navigating pages, and completing forms. These cannot be disabled as they are critical for functionality.
• Performance Cookies: Collect anonymised data about how you use our services (e.g., pages visited, errors encountered). This helps improve site performance and user experience.
• Functional Cookies: Enable enhanced features and personalisation, such as remembering your language or region. If disabled, some features may not work properly.
• Targeting or Advertising Cookies: Track your browsing to deliver ads relevant to your interests, reduce repetition, and measure ad performance. These may be set by third-party ad networks with our permission.

4. How We Use Cookies and Similar Technologies

• Recognise your device and distinguish you from other users
• Store your preferences and settings for a personalised experience
• Enhance the speed, security, and functionality of our services
• Analyse user behaviour and optimise the user journey
• Deliver tailored content and advertisements

Example: When you log into the SmartGen app, a session cookie keeps you logged in as you navigate. It is deleted when you log out or close the app, allowing a seamless experience without repeated logins.

5. Third-Party Cookies and Technologies

We use third-party cookies and similar technologies for analytics and advertising. These are set by external providers and governed by their privacy policies. Examples include:

• Google Analytics – Collects anonymised website usage data. Google’s Privacy Policy
• DoubleClick (Google) – Helps deliver and measure ads. Google’s Privacy Policy
• Meta Pixel – Tracks user actions for personalised ads. Meta’s Privacy Policy

These providers may combine your usage data from our services with data from other websites. The list of third-party providers may change — check our Cookie Preferences Centre for the most up-to-date information.

6. Your Consent and Cookie Management

Consent

When you first visit our services, a cookie consent banner is displayed. This allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customise your cookie preferences by category

Strictly necessary cookies are always active and do not require consent.

Managing Preferences

You can change or withdraw your consent at any time via the Cookie Preferences Centre, accessible from:

• The footer of our website (labelled “Cookie Settings” or “Manage Preferences”)
• The settings menu in the SmartGen app

Most browsers also allow you to manage or block cookies via their settings (found under “Help,” “Tools,” or “Settings”). Note: disabling strictly necessary cookies may affect core functionality.

Learn more at: aboutcookies.org | allaboutcookies.org

7. Data Retention

• Session Cookies: Deleted when you close your browser or app
• Persistent Cookies: Remain until expiry (typically 30 to 365 days) or until manually deleted
• Similar Technologies: Retention varies based on function but follows similar timelines

You can clear all stored cookies or data using your browser or the Cookie Preferences Centre.

8. Your Rights

Under the UK GDPR and EU GDPR, you have rights relating to personal data collected via cookies, including:

• The right to access, rectify, or delete your data
• The right to restrict or object to processing
• The right to withdraw consent at any time

To exercise your rights, please contact us using the details below. For more details on how we process personal data, see our Privacy Policy.

9. Changes to This Cookie Policy

We may update this policy to reflect changes in law, technology, or our practices. Any significant updates will be communicated via our website or app. Please review this policy periodically.

10. Contact Us

SmartGen Technology Limited
Email: contact@smartgenenergy.com
Address: SmartGen Technology Ltd, Tolpits Lane, Watford, England, WD18 9RS